We have discussed previously how many in the market research arena (highlighted by the Greenbook Research Industry Trends report) are concerned about bots. Another unwelcome addition is Coby, which is a very sophisticated and powerful bot aimed at making money from survey research. Take a look below, one happy user has given up his day job as he no longer needs his income. Most of want to and need to work in an industry we enjoy, what are we doing to tackle fraudsters who want to discredit research and not work for a living ?? As an industry we are clearly not doing enough…..
Monday, April 30, 2018 - 23:00